5 Steps to creating a Wedding Moodboard

I create moodboards for all of my creative projects. Whether its decorating a new room in my home or designing a space for a celebration, moodboards are something I rely on heavily to ensure that everything comes together exactly how I’d like.

I’m sure we’ve all fallen victim to having an initial idea, only to find ourselves getting lost along the way. Whilst outside influences can inspire us, they can also be a great source of distraction, taking our eye away from what we set out to achieve in the first place. Before we know it, we’re starring back at something which just doesn’t feel right.

A moodboard can help us to keep focused on what it is we set out to achieve, and the earlier you start using one, the more cohesive your choices will be throughout your wedding planning journey.

Think of it as the blueprint for your wedding, your moodboard won’t just be of great assistance to you, but also to your suppliers. It will help you to communicate your overall vision for your day, without being too descriptive, leaving them to fully utilise their skillset and creativity to curate something which fits in entirely with your brief. I often hear from fellow industry friends that they can feel a little disheartened when couples come to them with an exact image of what they would like them to produce – leaving them no room for creativity and more importantly, no room to create something truly unique for your wedding.

Creating a moodboard can be incredibly fun to do, but it does require a process. Anyone can throw together a group of images and call it a moodboard, so in order to make the best from yours, I’ve listed my 5 steps for making your Wedding Moodboard.

An example of a Moodboard I curated for a recent editorial. All Images taken from Pinterest.

1.Dig Deep

This is the most important step. Think of it as building the foundations. It’s really important to take the time to think about how you and your partner visualise your day before you start pinning countless images on Pinterest. Having a strong idea of who you are as a couple and your unique story is essential. I send my design couples what I like to call a ‘Dig Deep’ Questionnaire at the outset to really make them think.

Ask yourself these questions:

Where do we like to travel?

What’s our favourite thing to do together?

What type of wedding do we not want?

What words would you use to describe yourselves as a couple?

Hopefully this will have sparked some kind of discussion and given you a slightly better understanding of what you both envision for your day. How do your answers influence the style of your day? If you’re a couple who loves to travel and considers yourselves as free spirits, perhaps a wedding with lots of culture and references to the places you’ve visited would suit you?

2. Start Pinning!

But wait just one moment! Don’t just pin wedding images. Instead, I want you to pin anything which speaks to you as a couple. It could be a place, fashion, food or an interior. If you’re anything like me, this will be a fairly enjoyable and addictive stage and before you know it, you’ll have hundreds of images on your Pinterest board. You’ll have pinned each image for some particular reason, perhaps because you like the style of photography used, or because it contains your favourite flower. But overall, the board will most likely be inconsistent and probably wouldn’t make an awful lot of sense to a third party looking over it.

This is often the stage where couples get stuck. How does one translate all of this imagery into a clear vision for their big day and actually bring it to life? The next step is all about streamlining that vision…

The initial Pinterest Board for the Brambly Hedge editorial concept.

3. Streamline

Perhaps one of the trickiest stages, streamlining is essential in order to pin down exactly what it is you are trying to create.

There’s two ways of doing this which I find helpful, depending on how many images you’ve pinned. If there are literally hundreds, I like to create a brand new Pinterest board and re-pin only those images I have thoroughly considered and which I feel are a piece of the jigsaw puzzle of the vision I am trying to convey. Try to limit your new board to a maximum of 20-25 images and try to be varied in those you select. For instance, try not to re-pin 5 place setting images which more or less convey the same vision. Make sure each individual image adds something unique.

Once you’ve done this, or, if you only started off with a relatively small Pinterest board, the next step is to start your moodboard. To do this, you’ll need a tool to create a photo library (you can of course do th

is offline, using good old fashioned magazines and cuttings but with so much imagery online I prefer to use an online tool). I can highly recommend Canva which you can use for free! Select one of the photo collage templates and start selecting images to drop into the frames to start building your collection of images.

I quite enjoy this stage because I can spend hours trying different combinations of images to ensure that exactly the right vision comes across.

The streamlined Pinterest Board for the recent Brambly Hedge editorial.

4. Devise a colour palette and keywords

Once you’ve decided on your collection of images for your moodboard, Canva has a very handy tool which allows you to form a colour palette based on the images you have selected. These colours you will use to help guide your choice of linens, flowers, stationery and so on, so make sure they feel right!

This is optional, and not every designer does this, but I actually like to include keywords in my moodboards. For instance, I might add words like ‘whimsical’ or ‘dreamy’ just to really emphasis the overall vision.

The colour palette.

5. Sit back and consider

You’ve done all of the hard work, now it’s time to sit back and consider your board. Show it to your partner if you haven’t already and get their opinion on whether they think it feels right. It’s absolutely essential that you haven’t just created a board which looks pretty, but actually represents how you visualise your day. Are there any images which after some consideration, look a little out of place? Or perhaps one of the colours looks too dark or too light? Feel free to go back and make your amendments until you are 100% satisfied.

Now that you’ve created your moodboard – the blueprint for your wedding day, it’s time to start searching your suppliers. Really do your research and in particular, take note of what each supplier does best. Before I entered into the world of weddings, I honestly thought that a florist was a florist and a cake maker was a cake maker. But the truth is, each supplier will have a different niche and it’s really important that you choose the suppliers who will truly understand your vision. If you’ve opted for an elegant, classic style of wedding then a florist who specialises in more loose, natural and bohemian arrangements might not be the best choice for you.

Actually translating your moodboard into something tangible on the day can often be tricky, and where a lot of couples require that extra assistance from a wedding planner or stylist.

My wedding design service is perfect for couples looking for precisely that. Take a look at my services page to find out more or get in touch for your free consultation.

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